Behind every craft beer, there is a great story. Whether it’s tied to its indigenous roots/origin and how it all got started, the type of beer (IPA, stout, lager, wheat, etc.), its community of origin, family-owned, employee-owned or how the name came about there is a story waiting to be told.
Nothing communicates or resonates with consumers and customers like a story. Every person, town, company, product, sports team, family, and friend has a story to tell. Unfortunately telling your story on a product label can be an insurmountable challenge because of space limitations. You spend a lot of money, research, time and energy developing an eye-catching label to go on a great product, but due to legal labeling requirements (nutrition information, alcohol percentage, place of origin, etc.,), you have to give up much-needed space to tell your story and promote your brand.
But what if there was a label that would meet the legal requirements for craft beer and offer twice the space to tell your story? Imagine if you could “unhinge your brand™” with a Story-Label™ and provide a personal touch for consumers. You can! Century Printing and Packaging in Greer, SC, has created such a label.
This groundbreaking innovative label provides craft breweries with more space to tell their story. Imagine a consumer sitting at home, or in a bar with your beer and being able to fold out the beer label and discover your story. For example, let’s say there was a craft brewery in Elberton, Georgia (known for its granite) called “Granite Brewing”. Their product was born out of the rich history of granite from North Georgia. It could tell the story of Elberton and the surrounding areas rich in granite promoting a strong craft beer, bold taste, and locally owned. You get the idea.
These high-quality labels perform in cold and wet conditions. Century has built a strong reputation for dependable, durable, and high performing craft beer labels, nutraceuticals, CBD oil labels, etc. The flexographic labels ensure stunning colors and graphic details of your product stand out from the competition. Because the plates are made in-house the turn around time for these cutting-edge labels is fast whether you are running a few thousand or several hundred thousand. The ink used in the process is a proven water-based product that is environmentally friendly. This is a craft beer label like no other.
The Story-Label™ is a powerful customized brand marketing tool that allows you to provide engaging content for consumers and attract a bigger following for your product. What if you could feature your employees on different labels like your Master Brewer, the owner, and their family story, or something funny? What if your craft beer has a cool brand play with a mascot like a parrot, or bulldog? You could feature the story of the mascot with unique content about your brewery.
The label is like a door on hinges. You can “unhinge your brand™” and tell your story when the consumer opens it. Imagine gathering a loyal following of your labels being collected and posted in man-caves, garages, or collected like bottle caps, or cans. Your fall (Octoberfest, Harvest) or summer seasonal brew could be promoted in a way like never before. The possibilities are endless for creating engaging content driving your brand for consumers and building a loyal following.
Ben Waldrop, President
Century Printing & Packaging
800.344.7509
Email: sale@yoloprints.com
An out of town attorney trying a case in an old courthouse for the first time made several observations about the grand old building while representing his client. After a break in the proceedings the judge invited the well-known lawyer and newcomer to see him in his chambers. He greeted the attorney and asked him how he liked the historic courthouse. The attorney told him it was a beautiful old specimen, but it needed work. The judge asked him what was wrong. The highly respected lawyer noted the warped wooden floors, a loose banister, unsightly restrooms, an old HVAC system that was struggling, the sound system was over 25 years old, and he noted the difficulty for those with disabilities entering the building and struggling to get to the upstairs courtrooms.
How do you plan to stand out among the competition? It’s critical that you have a great label and packaging design, but beyond that you’ve got to have one that performs. You can’t afford to have a great label that slides off the bottle in cold and wet environments. Nor can you tolerate a carton that bleeds colors inside a beer cooler just when you need it to shine for the consumer.
Ben Waldrop