Beer & Beverage Labels | Century Printing & Packaging Solutions

22 Oct 2024

CP&P to Sponsor the Beer Tent at Greer Arts & Eats Festival

Photos by https://www.greerartsandeats.com/

Century Printing & Packaging believes that a strong community is the foundation of a successful business. The company has built deep roots in Greer, South Carolina, and this year, CP&P is proud to be part of the growing Greer Arts & Eats Festival by sponsoring one of its central attractions—the beer tent. The tent will feature craft beer from Southern Growl, a beloved local brewery that has been a CP&P customer for years.

Celebrating Local Culture

The Greer Arts & Eats Festival has quickly become a signature event for Greer. The festival brings together local artists, food vendors, musicians, and small businesses to celebrate the community’s creative spirit. First held in 2021, the festival has grown significantly, becoming a must-attend event for locals and visitors alike. It offers something for everyone, from art lovers to food enthusiasts and craft beer connoisseurs.

For CP&P, supporting the festival is about more than just sponsorship. It’s about being an active part of a vibrant community. The festival allows local businesses to connect, showcase their work, and interact with the people of Greer. By contributing to the success of Greer Arts & Eats, CP&P reinforces its commitment to the town’s cultural and economic growth.

Community involvement is a critical part of CP&P’s identity, and this sponsorship represents just one way the company gives back to the local area. Although CP&P is primarily a business-to-business (B2B) company, events like Greer Arts & Eats offer an in-person chance to engage directly with residents, fostering a relationship beyond business.

The relationship between CP&P and Southern Growl is a testament to the power of local collaboration. When Southern Growl first opened, CP&P reached out to offer support, and over the years, this relationship has blossomed into a strong partnership. Southern Growl, known for its high-quality craft beer and community involvement, has become a staple in the Greer area. By sponsoring the beer tent at Greer Arts & Eats, featuring Southern Growl’s craft beer, CP&P highlights its commitment to supporting local businesses that embody the entrepreneurial spirit driving Greer’s growth.

Why Local Support Matters to CP&P

CP&P’s deep involvement in the Greer community is reflected in its ongoing partnership with the Greer Chamber of Commerce. Over the years, the company’s leadership has been heavily involved in supporting local businesses, with Ben serving on the Chamber’s board multiple times and as chair in 2021. Neil and other team members have also participated in Leadership Greer, a program run through the chamber that develops local leaders and strengthens ties within the community.

Through their involvement with Leadership Greer, Neil and the team have gained a deeper understanding of the area’s needs and challenges. This has allowed CP&P to better align its efforts with the broader community. Century Printing & Packaging believes that being a small, locally focused business comes with the freedom and flexibility to invest in events that reflect their core values—giving back to the people who have contributed to their success. This approach sets them apart from larger corporations, allowing them to build genuine, lasting connections.

A Look to the Future

Century Printing & Packaging views its involvement in Greer Arts & Eats as more than event sponsorship—it’s part of their larger mission to support the growth of the greater Upstate of South Carolina. By sponsoring the beer tent, CP&P enhances the festival’s appeal and helps draw in more attendees, boosting the local economy. Featuring local favorite Southern Growl at the tent ensures festivalgoers can enjoy some of the best local brews, emphasizing the importance of supporting small, homegrown businesses.

Initially scheduled for an earlier date, the festival was postponed to October 26 due to the devastating impact of Hurricane Helene. Greer Arts & Eats has taken on even greater significance in the wake of such a challenging event. Beyond the food, art, and music, the festival offers a much-needed opportunity for the community to come together, heal, and reconnect. In difficult times, events like these help restore a sense of normalcy, giving neighbors, friends, and families a chance to gather and share in something positive.

In response to the storm’s devastation, Southern Growl canned water to donate to Helene’s hardest-hit areas. Recognizing the urgency and importance of this effort, CP&P contributed by donating the labels for the water cans. This initiative is a testament to the strength of local collaboration and the power of businesses coming together to make a difference when needed most.

While Southern Growl produced and distributed clean water—a crucial resource for storm-stricken communities—CP&P applied their expertise in packaging, ensuring that the aid was professionally packaged and recognizable. This collaboration highlights not just the business relationship between the two companies but also their shared commitment to supporting those in need. By working together, they deliver a message of solidarity and compassion to those affected by the hurricane.

Coming together like this is a powerful reminder of the resilience and compassion of small businesses in the Upstate of South Carolina. As a long-standing member of the Greer community, CP&P takes great pride in giving back and supporting the people and companies that make Greer a special place to live and work. Their dedication to the community, especially in times of need, is at the heart of everything they do.

20 Aug 2024

The Clear Choice: Mastering the Challenges of Transparent Labels

As attention spans for consumers get shorter and the push for environmental friendliness grows, product labels are expected to check many boxes. An increasing preference for a “no packaging” aesthetic has undoubtedly introduced a significant playing field for clear labels. These transparent labels effectively highlight products without occupying excessive packaging real estate, creating a more simplistic yet distinct display on shelves. However, producing these high-quality clear labels comes with challenges. For 27 years, the Century Printing and Packaging team has perfected the art of clear labeling, tackling these technical obstacles head-on. Their aptitude for finding solutions has armed them with the knowledge and techniques required to produce clear labels as an uptick in demand continues.

Clear labels can be used in various ways depending on what brands are looking to achieve. For example, brands aiming to reduce their environmental impact might want to consider a clear label over a more traditional label with a white background to showcase a cleaner, more sustainable appearance. Clear labels can also be a strategic choice when enhancing product visibility and standing out on shelves to consumers. These labels vary in clarity, ranging from slightly translucent to almost invisible, offering versatility depending on the product and packaging.

Despite the seemingly simple look, more goes on beneath the surface to achieve this sleek, modern appearance that resonates with today’s consumers.

The very nature of clear materials means that any coating or laminate must be carefully chosen and applied to avoid cloudiness or opacity. Century Printing and Packaging understands that even the slightest misstep can diminish the label’s clarity, compromising the “no packaging” look many clients seek. To achieve this, CP&P employs advanced techniques to ensure that protective layers enhance, rather than detract from, the label’s transparency.

Maintaining clarity in clear labels is crucial, but it goes beyond ensuring the material remains transparent. It also involves the label being applied correctly for the end user and firmly adhering to the packaging, considering factors such as the surface tension of the packaging material, the type of adhesive used, and the conditions under which the label will be applied. The label needs to not only look good but also perform well by adhering securely to various surfaces without peeling or bubbling. This balance between visual appeal and functional reliability is an aspect that CP&P strives to strike just right.

When it comes to successfully printing complex, colorful designs onto a clear label, behind-the-scenes skillfulness will prevent many problems from arising. Without a white background, colors can appear washed out, lacking the vibrancy crucial for an eye-catching label. To address this, a white ink underlay is applied, providing a bright base that allows the colors to pop. This technique requires precision in design and execution to ensure that the white ink is applied only to the necessary parts of the label without overpowering the design. In some cases, double hits of white can be used to achieve the desired opacity and color intensity.

Another technique CP&P utilizes is reverse printing, where the design is printed on the underside of the label. This method protects the printed image while allowing it to be viewed through the clear material, offering a unique and durable labeling option.

Producing a clear label doesn’t end after it’s printed. Unless the post-printing stage of the label-making process is planned ahead of time, there is no guarantee that the application process will be easy and stress-free. Automatic label applicators, which rely on sensors to detect the edges of labels, can struggle with clear materials. The transparency of the label can cause the applicator to miss the starting point, leading to misalignment or errors during application. To counter this, Century Printing and Packaging can incorporate an eye mark on the label or liner, ensuring precise application every time. CP&P works closely with clients to anticipate and address these challenges, ensuring a smooth application process regardless of the packaging type.

Though clear labels can become a powerful tool for modern brands, they can also be a hassle to print and apply if the proper steps, competence, and mastery of the team aren’t where they need to be. A deep understanding of the materials, processes, and potential pitfalls makes Century Printing and Packaging confident in their ability to navigate the complexities of clear-label production. Their caliber and extensive experience have taught them the importance of meticulous planning, from the initial design stages to the final application, as well as from cutting-edge pre-press design techniques to selecting the appropriate ink placement. CP&P has experimented and refined its process, so you don’t have to.

If you’re ready to take your product packaging to the next level with clear labels, contact Century Printing and Packaging today. Let us put our expertise to work for you and help you create labels that stand out.

14 Jun 2024

Reflecting on 2024 So Far: Century Printing and Packaging’s Milestones and Observed Market Trends

As we stand at the midpoint of the year, Century Printing and Packaging takes a moment to reflect on the milestones achieved, strides made, and advancements moving our industry. CP&P has seen great progress and has established strategic initiatives that set the stage for the next six months to improve and innovate for every client.

Century Printing and Packaging has achieved remarkable success this year, having sold over 85 million labels and fulfilled over 3,000 orders. This substantial volume highlights CP&P’s ability and dedication to meeting high demand while maintaining top-notch execution. The presence of a well-organized team working in unison has been instrumental in reaching these impressive milestones.

Let’s uncover some direct impacts to better understand what led to Century Printing and Packaging’s success in the year’s first half.

According to an article on LinkedIn, the Chemical Resistant Labels Market is projected to grow by 13.6% from 2024 to 2031. CP&P has focused on the chemical segment, which has led to their growth and expertise in providing specialized labeling solutions for this industry. Keeping up with this rapidly growing market shows their ability to meet the specific needs of chemical manufacturers, ensuring safety and compliance through durable and long-lasting labeling solutions.

Another reason for the remarkable success witnessed in 2024 is the sale of RFID labels. Century Printing and Packaging has taken the necessary steps to integrate itself into the new world of RFID labeling, not only to understand the industry’s changes but also to position the team as experts in the space. CP&P also intends to invest in encoding equipment for RFID labels within the year, bolstering its capability to stay current with future RFID trend needs.

In line with technological advancements, CP&P is exploring the purchase of a second digital press by the end of the year. This investment will empower the team to proactively assess and respond to customers’ evolving needs. By incorporating additional production bandwidth through introducing new presses, CP&P will have the capacity to accommodate a broader range of customer requirements.

Next, let’s examine market dynamics and customer trends that are significantly contributing to CP&P’s 2024 growth.

We are all experiencing the impact of inflation in one way or another, but one positive effect is the growing favor for store brands over name brands. A significant number of CP&P’s customers produce store brands, and this change in consumer preference has directly boosted sales. You may have already observed the trend of store brands occupying more space in shopping carts as consumers actively seek budget-friendly alternatives to name brands. Read more about this trend in the Wall Street Journal.

In contrast to last year, when supply chain disruptions presented significant challenges, 2024 has witnessed more stable supply chains. Century Printing and Packaging has taken proactive measures by expanding its pool of materials suppliers. This move ensures cost competitiveness and swift production timelines without any delays. The newfound stability has enabled CP&P to prioritize delivering consistent quality and reliability to their customers, even amid ongoing uncertainties in global supply chains.

Lastly, let’s dive into some strategic initiatives that CP&P has taken that will lead them into a flourishing 2025.

Century Printing and Packaging has conducted extensive studies on setup costs in response to customers’ heightened price sensitivity. This research has allowed them to refine existing pricing models, ensuring competitive quotes while maintaining profitability. By understanding the detailed costs of each production run, CP&P can provide customers with the best possible pricing without compromising quality.

Century’s workforce remains a cornerstone of their yearly success. CP&P takes pride in having a stable and dedicated team with the right people in the right positions, driving operations forward without interruption. A unified team, all pushing in the same direction, will fortify CP&P against any challenges that come their way in the second half of the year.

Looking ahead to the second half of 2024, Century Printing and Packaging is confident in its ability to continue providing high-value labels at every price point to its customers. The strategic investments mentioned above, strong production capabilities, and stable supply chains position CP&P well for future growth.

Century Printing and Packaging wouldn’t be here today without the support of its customers, partners, and team members for their continued collaboration and dedication. Together, CP&P is looking forward to achieving even greater milestones in the coming months and years.

Thank you for being a part of the journey.

10 May 2023

Adapting to the Shift: How Craft Beer Brands are Embracing the Can

The beer industry has seen a significant shift in the past few years when it comes to packaging. As the demand for craft beer continues to rise, so does the need for creative and eye-catching labels that distinguish one brand from the next. Century Printing & Packaging has been keeping an eye on emerging beer label trends and is excited to share its insights into the evolution of craft beer packaging.

There has been an evolution in the way craft beer is packaged and labeled, with the transition from glass bottles to cans becoming increasingly accepted. This change has had a huge impact on beer merchants with whom Century Printing & Packaging has maintained long-standing commitments to serve and champion.

One major factor that has affected the beer industry is the shortage of glass. Coming out of the pandemic, supply chain issues have resulted in many beer brands opting to purchase unprinted cans and add their own labels as needed. This not only offers more flexibility in terms of branding and design, but it also allows breweries to save money by only ordering the exact amount of cans they need at any given time.

Ben and Neil, two veterans in the beer labeling business, have witnessed first-hand the change in the craft beer market over the last ten years. From its beginnings as a niche hobbyist business to its current status as a crowded, mature industry. Traditionally, canned beer has been viewed as lower quality. However, this perception has changed in recent years, thanks in large part to big-name brands now selling their beers in cans. This shift has made it more acceptable, leading to a surge in the popularity of canned beer.

Breweries have embraced cans for their numerous advantages, such as increased portability, durability, and recyclability. Additionally, cans are known for their ability to preserve beer’s quality and taste, making them an attractive choice.

Century Printing & Packaging will be at the 2023 Craft Brewers Conference in Nashville this May 7th-10th, to showcase their commitment to the latest packaging trends. In Booth #1754 a variety of materials and how they look on cans will be on display. Century Printing empowers its clients to stay innovative and emphasizes the importance of packaging in a crowded market. As consumers continue to embrace the movement in the industry, CP&P is passionate about staying ahead of the curve and helping their clients meet the changing demands of the market.

Fortunately, many breweries have risen to the challenge. CP&P partners with breweries all over the US to produce eye-catching designs that stand out on store shelves. Ben and Neil work closely with their clients to ensure their can designs are both functional and visually appealing.

Overall, the rise of canned beer represents an exciting time in the beer world. As more and more breweries turn to cans as their packaging of choice, it will be interesting to see how this trend continues to shape the craft beer market in the years to come. The team at CP&P anticipates that cans will become even more prevalent. Breweries that haven’t already made the switch may find it necessary to stay competitive. With Ben and Neil’s 10+ years of expertise in beer packaging, they are confident they can help breweries make a smooth transition to cans.

29 Mar 2022

Craft Beer is Gaining Traction

Tap and tasting rooms have reopened across the country and the craft beer market is growing again. The craft brewery business has suffered the last two years from Covid19, inflation, rising fuel, and material costs, and logistical challenges just like every business category. The industry had to make significant shifts at the height of the pandemic as restaurants, bars, taprooms, microbreweries had to close in the early rounds of the pandemic. This forced them to focus on packaging beer for consumer sales and less B2B, or wholesale. Critical supply disruptions also affected access to hops, cans, CO2, and other brewing materials. The industry is rebounding despite ongoing challenges. Government funding and loans were a lifesaver for craft breweries across the country.

The Brewers Association defines an American craft brewery as a small and independent brewer:

Small: Annual production of 6 million barrels of beer or less (approximately 3 percent of U.S. annual sales). Beer production is attributed to a brewer according to the rules of alternating proprietorships.

Independent: Less than 25 percent of the craft brewery is owned or controlled (or equivalent economic interest) by a beverage alcohol industry member that is not itself a craft brewer.

Brewer: Has a TTB Brewer’s Notice and makes beer.

According to the Brewers Association, there are nearly 9,000 craft breweries in the U.S. employing directly and indirectly 400,000 people, supporting local economies by providing jobs, generating revenue, and paying taxes. The industry contributes roughly $62+ billion to the U.S. economy. Craft beer accounts for 12.3% of the $94B overall beer market.

While the giant breweries have large budgets to market their products on a national level, craft breweries focus on niche and regional markets combining creative packaging and beer labels while relying on unique recipes instead of a one-size-fits-all approach. Walk into any beer aisle and craft beers jump off the shelves with vibrant colors, wild artwork, funny names, and creative labels to stand out from the competition.

Printing craft beer labels is an art. Reputable and experienced printers work closely with the brewery’s art department and their pre-press department to get the exact look and feel of the label and packaging. All of this is preceded by the printer getting the right label material that will endure temperature variants, especially in cold and wet environments when beer is on ice, or in a cooler. Adhesion is critical for beer labels and having an experienced craft beer label printing vendor is a plus. They are familiar with the food and beverage industry regulations and know what will and won’t work. The last thing you want is for your craft beer label to slide off the can or bottle.

At Century Printing and Packaging we have been answering the call for craft breweries and distilleries in terms of high-performance labels and packaging. We are investing in the industry and learning all we can about your printing and packaging needs. We have innovative products designed specifically for craft breweries. We have years of experience running beer labels on film with a film liner, which can be applied at high speeds and is more readily available than some substrates.

Ben Waldrop
President
Century Printing & Packaging Greer, SC 29651
800.344.7509
(Images: Brewers Association and CPnP)