Category Archives: Graphics

As attention spans for consumers get shorter and the push for environmental friendliness grows, product labels are expected to check many boxes. An increasing preference for a “no packaging” aesthetic has undoubtedly introduced a significant playing field for clear labels. These transparent labels effectively highlight products without occupying excessive packaging real estate, creating a more simplistic yet distinct display on shelves. However, producing these high-quality clear labels comes with challenges. For 27 years, the Century Printing and Packaging team has perfected the art of clear labeling, tackling these technical obstacles head-on. Their aptitude for finding solutions has armed them with the knowledge and techniques required to produce clear labels as an uptick in demand continues.

Clear labels can be used in various ways depending on what brands are looking to achieve. For example, brands aiming to reduce their environmental impact might want to consider a clear label over a more traditional label with a white background to showcase a cleaner, more sustainable appearance. Clear labels can also be a strategic choice when enhancing product visibility and standing out on shelves to consumers. These labels vary in clarity, ranging from slightly translucent to almost invisible, offering versatility depending on the product and packaging.

Despite the seemingly simple look, more goes on beneath the surface to achieve this sleek, modern appearance that resonates with today’s consumers.

The very nature of clear materials means that any coating or laminate must be carefully chosen and applied to avoid cloudiness or opacity. Century Printing and Packaging understands that even the slightest misstep can diminish the label’s clarity, compromising the “no packaging” look many clients seek. To achieve this, CP&P employs advanced techniques to ensure that protective layers enhance, rather than detract from, the label’s transparency.

Maintaining clarity in clear labels is crucial, but it goes beyond ensuring the material remains transparent. It also involves the label being applied correctly for the end user and firmly adhering to the packaging, considering factors such as the surface tension of the packaging material, the type of adhesive used, and the conditions under which the label will be applied. The label needs to not only look good but also perform well by adhering securely to various surfaces without peeling or bubbling. This balance between visual appeal and functional reliability is an aspect that CP&P strives to strike just right.

When it comes to successfully printing complex, colorful designs onto a clear label, behind-the-scenes skillfulness will prevent many problems from arising. Without a white background, colors can appear washed out, lacking the vibrancy crucial for an eye-catching label. To address this, a white ink underlay is applied, providing a bright base that allows the colors to pop. This technique requires precision in design and execution to ensure that the white ink is applied only to the necessary parts of the label without overpowering the design. In some cases, double hits of white can be used to achieve the desired opacity and color intensity.

Another technique CP&P utilizes is reverse printing, where the design is printed on the underside of the label. This method protects the printed image while allowing it to be viewed through the clear material, offering a unique and durable labeling option.

Producing a clear label doesn’t end after it’s printed. Unless the post-printing stage of the label-making process is planned ahead of time, there is no guarantee that the application process will be easy and stress-free. Automatic label applicators, which rely on sensors to detect the edges of labels, can struggle with clear materials. The transparency of the label can cause the applicator to miss the starting point, leading to misalignment or errors during application. To counter this, Century Printing and Packaging can incorporate an eye mark on the label or liner, ensuring precise application every time. CP&P works closely with clients to anticipate and address these challenges, ensuring a smooth application process regardless of the packaging type.

Though clear labels can become a powerful tool for modern brands, they can also be a hassle to print and apply if the proper steps, competence, and mastery of the team aren’t where they need to be. A deep understanding of the materials, processes, and potential pitfalls makes Century Printing and Packaging confident in their ability to navigate the complexities of clear-label production. Their caliber and extensive experience have taught them the importance of meticulous planning, from the initial design stages to the final application, as well as from cutting-edge pre-press design techniques to selecting the appropriate ink placement. CP&P has experimented and refined its process, so you don’t have to.

If you’re ready to take your product packaging to the next level with clear labels, contact Century Printing and Packaging today. Let us put our expertise to work for you and help you create labels that stand out.