Category Archives: packaging

There is huge diversity and variety in the label and packaging market. From newspaper to craft beer and distilleries to CBD oil. And all of them are viable markets. These markets can be divided into three categories:

1. Traditional: Newspaper labels
2. Adolescent: Craft Beer and Distilleries
3. Emerging: CBD Oil & homeopathic products

Each one of these markets represents a progression within the label and packaging industry. Smart firms are recognizing the need to diversify and accommodate the diverse needs of multiple industries/clients.

While newspapers subscriptions are in decline nation-wide, they still provide a source of revenue and production for label companies. They continue to be a primary marketing option for various industries, products and services. Holiday ads, inserts and front page labels are still in demand. The Thanksgiving Day newspaper with Black Friday ads usually leads the pack in demand. While this traditional revenue stream is in decline it is not dead. Companies, services and manufacturers still use newspapers as an advertising stream. Be aware of opportunities with this proven industry while others are jumping ship to the next “big thing”.

Craft beer and craft distilleries offer incredible opportunities for label and printing companies to produce labels that stick despite multiple environmental factors like extreme temperatures, liquid contact and other variables affecting label adhesion and performance. New digital printing technology enables smaller, high quality labels with definition and detail that can perform in challenging conditions.

CBD oil and other products is an emerging market that is just beyond infancy. The industry is still taking baby steps in regard to research, production, packaging and regulatory agencies. CBD oil specifically needs the right label because the carrier oils can saturate the label over time and ruin a great design. Oils like avocado, olive and palm help the body process the extract power which is diluted in the oil. The oils enhance the product and allow the CBD to bond with the fat molecules within the oil. Any oil is messy and who doesn’t have a bottle in their pantry, or garage that has a label that has been mutilated over time?

At Century Printing and Packaging we have designed a single flap label that peels away and provides the important label information. The ability to provide instructions and any regulatory requirements adds value of additional space on a small package. The label is printed on white polypropylene film and laminate. The laminate coated film stays on through the life of the bottle so important dosing information will last through the product life usage.

Ben Waldrop
President
Century Printing & Packaging
Greer, SC 29651
800.344.7509

When it comes to food packaging labels matter. Labels provide helpful information for consumers considering a product. Contents, ingredients, and nutritional facts on the label provides critical information as well as meeting government, or regulatory requirements such as the FDA, etc. Labeling informs the consumer of specific dietary information like non-GMO, Certified Organic, Gluten-free, and more.

In addition to providing health and nutrition information labels serve your brand and image needs. Your label is the first line of sight for consumers whether it’s in a produce bin, or on a shelf. Point of sale appeal is vital in reaching consumers with an engaging/appealing presentation. Your point of sale presentation is not only a first impression, but one of your biggest marketing vehicles for consumers who have never purchased, or tried the product.

Label and packaging performance is critical for products that are exposed to cold, heat, or moisture. Insuring product integrity despite environmental challenges is the mark of a high quality label designed specifically to handle these factors. Product integrity is another consideration. Does your current packaging keep products fresh, dry, moist, or free from bruising as designed?

Sustainable packaging is becoming more and more important as consumers want and expect packaged goods to be recyclable, or made from renewable sources to reduce energy costs and conserve raw materials. Your package design could be preventing an entire generation of consumers from purchasing a great product that is simply held back by a perceived attitude that disregards environmental concerns. Green is the new black and consumers are more sensitive to these issues than previous generations.

Some of the best products in the marketplace fail to generate consumer traction simply because of the way they are packaged and labeled. The last thing a manufacturer, or company wants to do is put their product in unattractive and unfriendly enviro materials.

At Century Printing & Packaging we have been printing labels that stick and providing appealing packaging results for years. We want to help you sell your brand in ways that compliment your product. Labels and packaging are all we do so trust us to work with you like a partner instead of a job number.

Ben Waldrop, Presiden
Century Printing and Packaging, Inc.
Greer, SC 29651
800.344.7509